All About Air Jordans

Air Jordan shoes known only as the Air Jordan is a brand of shoes from the house of Nike. This line was originally intended for the world-famous professional NBA basketball player Michael Jordan who also supported it. Air Jordan shoes are now sold by Jordan Brand, a sub-division of Nike. This line was first released in 1984 and since then every year new designs of the shoe released on Michael Jordan retired from professional basketball.

Air Jordan is so popular that there are collectors for these shoes. They classify typical Air Jordan line with the model and year of publication. Models are Originals – OG, Retro, Retro Plus – Retro +, players Exclusive – PE and samples. Jordan brand is known for the Air Jordan line also happens to manufacture other models of signature shoes.

Air Jordan shoes is easy and widely available online, they can also be bought from shops and sneaker stores retail. How was the Air Jordan conceptualized? In 1984, Nike was far behind the fast pace sportswear market. Nike branded as the white man’s Running Fire and had absolutely no claim to the basketball world. The image of Nike running shoes were dying out and need of the hour was a completely new and attractive line of shoes that had different utility value from a running shoe. It was a much needed stimulus through the Air Jordan line – introduced by Nike with Rookie Michael Jordan as their icon and ambassador. He was offered a whooping sum of $ 2.5 million for a five year contract, apart from royalties and remuneration. Air Jordan line, took the athletic footwear industry by storm.

In the Air Jordan basketball shoes era were usually white in color. But with Air Jordan, all that became history – they were first introduced with a bold black and red styling. At that time prohibited the NBA these colors during matches, but Michael Jordan wore them and paid hefty fines for each game in which the Air Jordan 1 was banned. This definitely put the Air Jordan at the top with this kind of visibility and publicity. Michael Jordan was super performance during this year and the Air Jordan was irrevocably placed on top of the basketball shoe line. Air Jordan can proudly say that since their introduction in 1985, they never looked back. They have been right among the best selling basketball shoe range. The designers of the Air Jordan is known to pluck ideas from their own lives, hobbies and bring these issues to the design table to come up with new designs that mountain in the world e very year. Air Jordan 1 was the first line to be introduced, it has since been re-released many times. Some times they have sold successfully, in others not so good. Air Jordan 1 has the maximum number of versions of its loans compared with other Air Jordan shoe.

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