The Air Jordan is a brand of Nike basketball shoe named after Michael Jordan. Jordan signed a marketing deal with Nike 1984th Today, Air Jordans are generally classified by their release and model: Originals (OG), Retros, Retro + ‘s, Prov. Air Jordans are worn and approval by athletes such Roy Jones Jr and Carmelo Anthony. The company began to break ground in 1985 with the launch of Air Jordan I.
Early 1984, Nike was a struggling shoe company. The running shoe phenomenon that has fueled their sales in previous years was slowly dying and they needed a way to revitalize and reinvent itself to appeal to another segment of the market. Meanwhile, Rookie Michael Jordan is already supporting several products, but Nike hoped that his appeal would generate sales. Jordan, however, had other ideas. He had always preferred Adidas or the Converse shoes endorsed by North Carolina coach, Dean Smith, and hoped to sign on with either company. Converse, with Larry Bird and Magic Johnson on board as spokesmen, were not interested in offering a better deal than Nike and Adidas was not interested at all at that time, perhaps due to Kathe Dassler’s death the same year. While Jordan, himself, did not initially see the significance of the Nike offer, saw his agent, David Falk, a golden opportunity in Nike’s offer to create a new line of shoes called “Air Jordan”. And urged him to give Nike a chance.
Nike Air Jordan 7 Retro “Bordeaux” [304775-003] Black/Light Graphite-Bordeaux Mens Shoes 304775-003
- Perforated leather and Durabuck upper for durability and a snug fi .
- Nike Air unit for lightweight cushioning .
- Dynamic Fit inner sleeve for maximum comfort and a cozy feeling .
- Full length Phylon midsole for cushioning and comfort .
- Rubber outsole for grip and durability .
A second championship ring. A sixth scoring title. A gold medal in Barcelona. Air Jordan 7 witnessed the scene.
At that time there was not a huge impact from a shoe support, and few companies were willing to risk so much of their marketing budget to bet on one athlete to promote their products. An athlete has paid to carry the products but little else the result of a endorsement.It is possible that Jordan’s reluctant attitude stemmed from this fact as much as his allegiance to Converse and Adidas products.
Nike saw something special in Michael Jordan, though. They saw a chance, an opportunity. He was a champion with personality, charisma, and heart, and they were willing to put the company at risk. They knew from the beginning that he would become a star and wanted to help him get there. Finally, after much persuasion from his manager and parents were reluctant rookie to fly to the Nike headquarters in Portland, Oregon to view a special video presentation and proposal though he later said afterwards that he went with no intention of signing with Nike.